We Love Your Grief But We Have Some Notes
Before we get into it, let us just say — we’re FANS.
Your grief over THAT geopolitical cluster… well, it’s why we got into this business in the first place. The memes and the super raw selfie videos and the thoughtful screen shots from your notes app — you’re inspiring a generation of emotionally wounded humans — okurrrr?
Yaaaasss.
THAT SAID, the old braintrust got together — it IS our JOB — and we found a few holes. We also have some builds, a couple fast-bad ideas, but YOU’RE the griever.
Totally yours to take or leave.
(Though we DO think there’s some there-there.)
For starters, let’s talk inclusivity. When you shared your feelings and your perspective about your lived experience, we each kinda said, “Well, what about me?” Today’s audiences want to see themselves in your “scared,” in your “I’m running on empty!” At the end of the day, this isn’t about you — this is about EVERYONE ELSE feeling name checked and lionized.
Next (Oprah voice)… EXPECTATIONS!!!
Look, the bar is just too high. Sure, friends and colleagues could acknowledge your grief at the expense of feeling 1% awkward but let’s be real: THAT SOUNDS LIKE WORK! AMIRITE?! And we get it, you’ve been there for them, you’ve showed up because that’s “what ya do” but reciprocity is overrated.
Reciprocity actually TANKED in all of our test screenings.
Last but not least — you’re… how do we put it… not perfect?! By being open and vulnerable, you run the risk of saying something that might touch others or even spark a dialogue. UMMM… NIGHTMARE?!
Just a pitch but… have you considered emotional paralysis? Being so petrified of offending an army of professional victims that you don’t share anything at all?
If you only take ONE note, maybe try this last one. We think it’ll solve SO much.
At the risk of sounding like a broken record — keep killing it! We love your grief! We just think it’ll play a bit better if you grapple with it silently.
Lunch soon?
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