Sticker Campaign
Johnny America may be well-liked by a physically-attractive contingent of regulars but it remains largely obscure. Some literary “small magazines” like ours have a dozen — even twenty — subscribers, while the “big league-ers” like The Paris Review and The New Yorker top one hundred loyal readers.
We aim to join those better-publicized endeavors with a tried-and-true marketing strategy: enlisting the help of strangers to paste minuscule advertisements onto random objects worldwide in thousand tiny acts of vandalism. We ask you, Dear Reader, for your kind assistance in spreading J. A. stickers to automobile bumpers, vintage Trapper Keepers, kittens, and any other non-porous surface you’d care to mark.
They Look Like This:
And feature the ever-sporty Johnny America leaping through a field of stars.
If you scour your city, you might just find one plastered beneath your favorite barstool, barmaid, or dentists’ office chair.
To Help
Send a note to stickers@johnnyamerica.com with your name and mailing address, and we’ll send a half dozen weather-resistant stickers your way.
And If You’d Care to Send Snapshots of the Stickers You’ve Stuck, or the Stickers You’ve Seen
We love to see photos of Johnny in the wild. Please send digital snapshots to stickers@johnnyamerica.com, give us a shout @moonrabbitbooks, or use the mailing address listed on our contact page if you prefer to send Polaroids.
We Kindly Ask
That you only request stickers if you consider yourself a fan of Johnny America and would be willing place most (or at least some) of the stickers we send in spots where they might be noticed by like-minded folks interested in discovering new writing and other literary-ish miscellany.
We include this caveat because we’ve had requests in the past from elementary school teachers looking for freebies to share with their students, and while we’re huge supporters of primary school advanced reading curricula we feel most K‑6’ers should stick to Dr. Seuss, James Howe, and Jean M. Auel at the raunchiest for a few more years before tackling our stranger fare. Johnny America doesn’t dwell on the scandalous, but we are a publication of a now-defunct not-for-profit literary concern called the Moon Rabbit Drinking Club & Benevolence Society and our content is known to get mildy racy and weird from time to time…
Locales Where We’ve Sent Stickers, and Other Confirmed Sightings
Alameda, California · Altoona, Pennsylvania · Anchorage, Alaska · Annapolis, Maryland · Atco, New Jersey · Bay City, Michigan · Battle Creek, Michigan · Bellingham, Washington · Berlin, Germany · Bern, Switzerland · Bloomfield, New Jersey · Boaz, Alabama · Broussard, Louisiana · Brooklyn, New York · Buenos Aires, Argentina · Center, Texas · Central Bridge, New York · Charlotte, Michigan · Chicago, Illinois · Cleveland, Ohio · Columbus, Indiana · Costa Mesa, California · Dayton, Ohio · Detroit, Michigan · Decatur, Illinois · Dora, Alabama · Fairport, New York · Farmingville, New York · Frankfort, Kentucky · Franklinville, New Jersey · Fredericksburg, Virginia · Gallipolis, Ohio · Great Neck, New York · Holt, Michigan · Houston, Texas · Hermitage, Pennsylvania · Hudson, Ohio · Indianapolis, Indiana · Jackson, Tennessee · Janesville, Wisconsin · Jerusalem, Israel · Kansas City, Kansas · Kansas City, Missouri · Kershaw, South Carolina · Kosciusko, Mississippi · Lamar, Missouri · Lawrence, Kansas · Lawton, Oklahoma · Lexington, Kentucky · Liberty, Nebraska · Lincoln, Illinois · London, England · Los Angeles, California · Louisville, Kentucky · Lutz, Florida · Maritime Republic of Eastport, Maryland · Maryville, Illinois · Mayetta, Kansas · McKees Rocks, Pennsylvania · McMinnville, Oregon · Melbourne, Australia · Middleburg, Florida · Monterey Park, California · Montrose, Iowa · North Brunswick, New Jersey · North York, Canada · Northampton, Pennsylvania · Oakhurst, New Jersey · Ofallon, Missouri · Oklahoma City, Oklahoma · Olathe, Kansas · Oneida, New York · Osaka, Japan · Oxford, Maine · Ozark, Missouri · New Orleans, Louisiana · New York, New York · Newnan, Georgia · Parma, Ohio · Pisa, Italy · Prague, Czech Republic · Port Arthur, Texas · Portland, Oregon · Pueblo, Colorado · Richland, Mississippi · Ridgway, Pennsylvania · Roanoke Rapids, North Carolina · Rome, Italy · Ruffsdale, Pennsylvania · Saint Laurel, Delaware · Saint Louis, Missouri · Saint Peters, Missouri · Saint Petersburg, Florida · Salt Lake City, Utah · San Antonio, Texas · San Leandro, California · San Luis Obispo, California · Saugerties, New York · Shelby Township, Michigan · Siena, Italy · Simpsonville, South Carolina · Sumava Resorts, Indiana · Sunnyvale, California · Swartz, Louisiana · Tizi-ouzou, Algeria · Topeka, Kansas · Tokyo, Japan · Troy, New York · Turlock, California · Vancouver, Washington · Venice, California · Venice, Italy · Versailles, Kentucky · Virginia Beach, Virginia · Waynesville, Ohio · West Allis, Wisconsin · West Linn, Oregon · West Mifflin, Pennsylvania · Youngstown, Ohio · Zurich, Switzerland
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