Johnny America


Stick­er Campaign

John­ny Amer­i­ca may be well-liked by a phys­i­cal­ly-at­trac­tive con­tin­gent of reg­u­lars but it re­mains large­ly ob­scure. Some lit­er­ary “small mag­a­zines” like ours have a dozen — even twen­ty — sub­scribers, while the “big league-ers” like The Paris Re­view and The New York­er top one hun­dred loy­al readers.

We aim to join those bet­ter-pub­li­cized en­deav­ors with a tried-and-true mar­ket­ing strat­e­gy: en­list­ing the help of strangers to paste mi­nus­cule ad­ver­tise­ments on­to ran­dom ob­jects world­wide in thou­sand tiny acts of van­dal­ism. We ask you, Dear Read­er, for your kind as­sis­tance in spread­ing J. A. stick­ers to au­to­mo­bile bumpers, vin­tage Trap­per Keep­ers, kit­tens, and any oth­er non-porous sur­face you’d care to mark.

They Look Like This:

And fea­ture the ever-sporty John­ny Amer­i­ca leap­ing through a field of stars.

If you scour your city, you might just find one plas­tered be­neath your fa­vorite barstool, bar­maid, or den­tists’ of­fice chair.

To Help

Send a note to with your name and mail­ing ad­dress, and we’ll send a half dozen weath­er-re­sis­tant stick­ers your way.

And If You’d Care to Send Snap­shots of the Stick­ers You’ve Stuck, or the Stick­ers You’ve Seen

We love to see pho­tos of John­ny in the wild. Please send dig­i­tal snap­shots to, give us a shout @moonrabbitbooks, or use the mail­ing ad­dress list­ed on our con­tact page if you pre­fer to send Polaroids.

We Kind­ly Ask

That you on­ly re­quest stick­ers if you con­sid­er your­self a fan of John­ny Amer­i­ca and would be will­ing place most (or at least some) of the stick­ers we send in spots where they might be no­ticed by like-mind­ed folks in­ter­est­ed in dis­cov­er­ing new writ­ing and oth­er lit­er­ary-ish miscellany.

We in­clude this caveat be­cause we’ve had re­quests in the past from el­e­men­tary school teach­ers look­ing for free­bies to share with their stu­dents, and while we’re huge sup­port­ers of pri­ma­ry school ad­vanced read­ing cur­ric­u­la we feel most K‑6’ers should stick to Dr. Seuss, James Howe, and Jean M. Auel at the raunchi­est for a few more years be­fore tack­ling our stranger fare. John­ny Amer­i­ca does­n’t dwell on the scan­dalous, but we are a pub­li­ca­tion of a now-de­funct not-for-prof­it lit­er­ary con­cern called the Moon Rab­bit Drink­ing Club & Benev­o­lence So­ci­ety and our con­tent is known to get mildy racy and weird from time to time…

Lo­cales Where We’ve Sent Stick­ers, and Oth­er Con­firmed Sightings

Alame­da, Cal­i­for­nia · Al­toona, Penn­syl­va­nia · An­chor­age, Alas­ka · An­napo­lis, Mary­land · At­co, New Jer­sey · Bay City, Michi­gan · Bat­tle Creek, Michi­gan · Belling­ham, Wash­ing­ton · Berlin, Ger­many · Bern, Switzer­land · Bloom­field, New Jer­sey · Boaz, Al­aba­ma · Brous­sard, Louisiana · Brook­lyn, New York · Buenos Aires, Ar­genti­na · Cen­ter, Texas · Cen­tral Bridge, New York · Char­lotte, Michi­gan · Chica­go, Illi­nois · Cleve­land, Ohio · Colum­bus, In­di­ana · Cos­ta Mesa, Cal­i­for­nia · Day­ton, Ohio · De­troit, Michi­gan · De­catur, Illi­nois · Do­ra, Al­aba­ma · Fair­port, New York · Farm­ingville, New York · Frank­fort, Ken­tucky · Franklinville, New Jer­sey · Fred­er­icks­burg, Vir­ginia · Gal­lipo­lis, Ohio · Great Neck, New York · Holt, Michi­gan · Hous­ton, Texas · Her­mitage, Penn­syl­va­nia · Hud­son, Ohio · In­di­anapo­lis, In­di­ana · Jack­son, Ten­nessee · Janesville, Wis­con­sin · Jerusalem, Is­rael · Kansas City, Kansas · Kansas City, Mis­souri · Ker­shaw, South Car­oli­na · Kosciusko, Mis­sis­sip­pi · Lamar, Mis­souri · Lawrence, Kansas · Law­ton, Ok­la­homa · Lex­ing­ton, Ken­tucky · Lib­er­ty, Ne­bras­ka · Lin­coln, Illi­nois · Lon­don, Eng­land · Los An­ge­les, Cal­i­for­nia · Louisville, Ken­tucky · Lutz, Flori­da · Mar­itime Re­pub­lic of East­port, Mary­land · Maryville, Illi­nois · Mayet­ta, Kansas · Mc­K­ees Rocks, Penn­syl­va­nia · McMin­nville, Ore­gon · Mel­bourne, Aus­tralia · Mid­dle­burg, Flori­da · Mon­terey Park, Cal­i­for­nia · Mon­trose, Iowa · North Brunswick, New Jer­sey · North York, Cana­da · Northamp­ton, Penn­syl­va­nia · Oakhurst, New Jer­sey · Ofal­lon, Mis­souri · Ok­la­homa City, Ok­la­homa · Olathe, Kansas · Onei­da, New York · Os­a­ka, Japan · Ox­ford, Maine · Ozark, Mis­souri · New Or­leans, Louisiana · New York, New York · New­nan, Geor­gia · Par­ma, Ohio · Pisa, Italy · Prague, Czech Re­pub­lic · Port Arthur, Texas · Port­land, Ore­gon · Pueblo, Col­orado · Rich­land, Mis­sis­sip­pi · Ridg­way, Penn­syl­va­nia · Roanoke Rapids, North Car­oli­na · Rome, Italy · Ruffs­dale, Penn­syl­va­nia · Saint Lau­rel, Delaware · Saint Louis, Mis­souri · Saint Pe­ters, Mis­souri · Saint Pe­ters­burg, Flori­da · Salt Lake City, Utah · San An­to­nio, Texas · San Le­an­dro, Cal­i­for­nia · San Luis Obis­po, Cal­i­for­nia · Sauger­ties, New York · Shel­by Town­ship, Michi­gan · Siena, Italy · Simp­sonville, South Car­oli­na · Suma­va Re­sorts, In­di­ana · Sun­ny­vale, Cal­i­for­nia · Swartz, Louisiana · Tizi-ouzou, Al­ge­ria · Tope­ka, Kansas · Tokyo, Japan · Troy, New York · Tur­lock, Cal­i­for­nia · Van­cou­ver, Wash­ing­ton · Venice, Cal­i­for­nia · Venice, Italy · Ver­sailles, Ken­tucky · Vir­ginia Beach, Vir­ginia · Way­nesville, Ohio · West Al­lis, Wis­con­sin · West Linn, Ore­gon · West Mif­flin, Penn­syl­va­nia · Youngstown, Ohio · Zurich, Switzerland

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