Happy Boy Margarine

by Eliza GREEN

Scanned image of the Happy Boy margarine box.

Product packaging has grown universally slick. Even if the design is poor, it’s executed by an adroit team of Photoshop craftsmen. The folds of the Land-O-Lakes Indian girl’s robes are a smooth gradient, the Pepsi logo has a Gaussian-blurred drop-shadow. Happy Boy Margarine is an exception. Let us hope the design is deliberately fixed, that it’s not in the queue for a touch-up.

Filed under Non-Fiction on July 20th, 2003